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Friday, May 17, 2013

Review: Advertisement Attack by Laura J. Hensley

Advertisement Attack by Laura J. Hensley. A Mastering Media Book.

Advertisement Attack by Laura J. Hensley

Raintree Freestyle
Publication Date: January 2011
List Price: $33.99
ISBN-13: 9781410938428

Review: They surround you everywhere. You cannot escape them. There are many different techniques and strategies that advertisers use. "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." -- Leo Burnett. Advertisement Attack by Laura J. Hensley is a comprehensive look at advertising.

The purpose of Advertisement Attack is to inform readers about advertisements: where they are, how they are made, and what strategies the advertisers use. Advertisements are everywhere. They are in buildings, walls, rooms, billboards, trucks, commercials, the Internet - basically everywhere you look! Advertisers use a variety of techniques and strategies to try to catch somebody's eye. Read Advertisement Attack by Laura J. Hensley to find out tricks and tips about ads.

I loved this book! It taught me so much about ads that I never knew! It was so cool to see how the advertisers set up and create the ads. It made me want to be part of an advertising business. Now, I can feel that I won't be tricked around ads anymore. I know that I am buying safely. It is nice to feel like I know what is going on. If others read it, I'm sure they would feel the same way. I am glad that I read this book, and I recommend it for ages 10 and up. It would be a good decision for schools in particular to purchase copies. That way, not only would people see the tricks the advertisers are using, but it would provide interesting non-fiction material for schools to use in instruction.

Watch a book trailer created by the student reviewer, below:

Review written by Lilia (6th grade student).

We would like to thank Media Masters Publicity for providing a copy of Advertisement Attack for this review.

Have you read Advertisement Attack? How would you rate it?

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